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News & Events

Sumitomo Rubber Industries, Ltd. and its Affiliates supports the motorsports industry with its sponsorship of and participation in events that comply with state, regional and local laws and regulations.


2013


01
Mar

Falken Tire expands the expertise of its organization with addition of Rick Brennan

RANCHO CUCAMONGA, CA – No longer only an Ultra High Performance company, Falken Tire Corporation has significantly increased its product portfolio in recent years. The expansion has included broad-line products such as the high mileage T-speed rated Sincera SN211 touring tire, along with Light...

01
Mar

Rebate Promotion for Spring 2013 Begins March 1st

Beginning March 1st, 2013 Falken Tire Corporation will begin its second national consumer rebate. Titled the Spring Forward Promotion, multiple PCR and SUV/LT products will qualify.

During the Spring Forward Promotion, consumers will have the opportunity to earn a $100 rebate when...

22
Feb

NOW AVAILABLE: The ZIEX ZE914 EcoRun

The ZE914 EcoRun is the latest edition to the ZIEX family of tires, and Falken's first Passenger Car tire under the EcoRun badge. The EcoRun badge is reserved for Falken tires developed with optimized fuel efficiency. Tests have shown the ZIEX ZE914 EcoRun has 20% less rolling resistance...

21
Feb

Promotional Venture with K1 Speed

RANCHO CUCAMONGA, CA – Falken Tire, a manufacturer of high performance on- and off-road tires, has announced a two-year marketing partnership with K1 Speed, the popular indoor kart racing experience.

Through the new cross-promotional effort, both Falken and K1 Speed will be featured at...

13
Feb

Starting the 2013 Off-Road Season With a Win at King of the Hammers' Every Man Challenge

RANCHO CUCAMONGA, CA – Falken Tire, continuing its immersion into the high performance off-road category, racked up another victory in the popular Ultra4 Racing King of the Hammers Smitty Built Every Man Challenge. 
 
Partnered again with Savvy Off...

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