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News & Events

Sumitomo Rubber Industries, Ltd. and its Affiliates supports the motorsports industry with its sponsorship of and participation in events that comply with state, regional and local laws and regulations.


2013


21
Mar

Falken Tire Expands Contingency Program for 2013 Formula Drift Program

RANCHO CUCAMONGA, CA – Falken Tire, a leader in high performance tires for driving enthusiasts, and the winner of two Formula Drift Championships, has expanded its Falken Tire Cup contingency program for 2013 Formula Drift privateer competitors.
 
Now in its second year...

16
Mar

Team Falken Tire Earns Podium Finish at Sebring 12 Hour

SEBRING, FL. (Mar. 16). Today at the 61st Annual Mobil 1 Twelve Hours of Sebring fueled by Fresh from Florida, Team Falken Tire raced from a 12th place starting position to be a top contender for a majority of the race before earning the final step on the victory podium. With varying track...

01
Mar

Falken Tire expands the expertise of its organization with addition of Rick Brennan

RANCHO CUCAMONGA, CA – No longer only an Ultra High Performance company, Falken Tire Corporation has significantly increased its product portfolio in recent years. The expansion has included broad-line products such as the high mileage T-speed rated Sincera SN211 touring tire, along with Light...

01
Mar

Rebate Promotion for Spring 2013 Begins March 1st

Beginning March 1st, 2013 Falken Tire Corporation will begin its second national consumer rebate. Titled the Spring Forward Promotion, multiple PCR and SUV/LT products will qualify.

During the Spring Forward Promotion, consumers will have the opportunity to earn a $100 rebate when...

22
Feb

NOW AVAILABLE: The ZIEX ZE914 EcoRun

The ZE914 EcoRun is the latest edition to the ZIEX family of tires, and Falken's first Passenger Car tire under the EcoRun badge. The EcoRun badge is reserved for Falken tires developed with optimized fuel efficiency. Tests have shown the ZIEX ZE914 EcoRun has 20% less rolling resistance...

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