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News

FALKEN TIRES to Exhibit at Mid-American Trucking Show, Louisville, KY, March 22-24

19 Mar

RANCHO CUCAMONGA, CA – Falken Tires will take part as an exhibitor at the upcoming Mid-American Trucking Show (MATS) at the Kentucky Expo Center in Louisville, March 22-24, 2018. MATS is the largest annual heavy-duty trucking event in the world, attracting over 75,000 attendees within the industry from across the United States and abroad.

Falken Tires has a strong line of commercial truck tires including BI830 ECORUN (Line Haul Drive); RI130 ECORUN (Line Haul Steer); BI850 (Regional Drive); and RI150 ECORUN. Each tire has been developed using Low Maintenance Concept (LMC) technology that is synchronized for high mileage, minimal maintenance solutions. In 2018, domestic production of Falken Brand commercial truck tires will begin starting Q1 and ramping up through 2019. Falken encourages attendees to ask on-site sales representatives about U.S. production.

“Falken Tires is very excited to participate in this year’s Mid-American Trucking Show,” stated Bob Klimm, Falken Tires' Commercial Division Sales Manager of U.S. and Canada. “This is an important show, as trucking – especially interstate – remains the backbone of transporting goods in North America, and we are reaching the right customers as an exhibitor at MATS."

Falken will promote its inaugural display with on-site giveaways including die-cast truck models and Apple TVs. “On-going activation is important as well as meeting our customers at events like MATS,” added Raul Garcia of Falken Tires’ Commercial Product Planning. “MATS provides an excellent forum to communicate with our industry counterparts to discuss matters important to the Falken brand such as customer needs and gaining driver acceptance” Garcia continued. “This type of focused interaction is a big part of how we remain at the forefront of all commercial tire movement in the marketplace.”