FALKEN TIRES LAUNCHES NEW TRUE ALL-SEASON PERFORMANCE TIRE FOR CROSSOVER VEHICLES
RANCHO CUCAMONGA, CA – Addressing the needs of owners of the steadily accelerating Crossover Vehicle (CUV) market, Falken Tires, a leader in Ultra High Performance, Light Truck, Touring and All-Season tires produced for a wide range of popular cars, trucks, off-road vehicles and crossovers, has introduced – effective October 1, 2017 – the ZIEX CT60 A/S, which features advanced all-season tread compound technology, providing a safer, more durable year-round tire.
The new ZIEX CT60, built specifically with the height of modern crossovers in mind, optimizes the safety and performance of vehicles with a higher center of gravity that would otherwise be sacrificed by tires developed for passenger cars or pickups. The crossover-specific tire construction ensures the tire footprint is always firmly in contact with the road, providing optimal handling, stability and defense against rough weather conditions and other road surface defects.
“The CT60 all-season has been constructed so that drivers will experience shorter stopping distances in wet and snowy weather without compromise to tread life,” stated Product Manager Drew Howlett. “With more than 40 million crossovers on the road, many introduced and purchased within the last five years, this is a tremendous market.
“Many of the CUV’s on the road today are now just experiencing their first replacement tire cycle,” Howlett added. “Falken is excited to launch our first CUV specific tire for this growing market segment.”
The new ZIEX CT60 is available in more than 30 original equipment tire sizes, covering virtually every crossover vehicle on the road today, and is backed by Falken’s leading 65,000-mile limited tread life warranty, along with a 30-day ride guarantee and Road Hazard protection.
Click to learn more about the new ZIEX CT60