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News

Falken Tire expands the expertise of its organization with addition of Rick Brennan

01 Mar

RANCHO CUCAMONGA, CA – No longer only an Ultra High Performance company, Falken Tire Corporation has significantly increased its product portfolio in recent years. The expansion has included broad-line products such as the high mileage T-speed rated Sincera SN211 touring tire, along with Light Truck products in both the Wildpeak H/T and Wildpeak A/T patterns. During this period Falken has seen its market coverage move from 65% of the sizes in North America, to over 90%.

“As we have continued to expand our product offerings and provide incremental value to our customer base, we thought it was only natural to expand our product expertise. We are excited to welcome Rick Brennan to the Falken Tire Family”, stated Andrew Hoit, Falken’s Vice President of Marketing. “Rick’s diverse industry background and over 40 years of experience will be a great compliment to our team. As Falken’s Executive Director of Product Strategy he will play a key role in working closely with our Technical Group to monitor and drive our future product development needs as well as help to coordinate our go to market strategy for new and existing product lines.”

“It is great to be a part of such an exciting company,” explains Brennan. “You can feel the energy and collaboration when you walk in the building.”

In addition to several new high quality products, Falken has recently launched a highly competitive Associate Dealer Program, an Associate Brand of Products in Ohtsu, and an industry leading National Mail-in Consumer Rebate program for both the United States and Canada. Having one of the largest Marketing teams of any tire manufacturer in the North American market, Falken has continued to focus on providing its customers with best in class support, programs and materials to help drive sales.