Promotional Venture with K1 Speed
RANCHO CUCAMONGA, CA – Falken Tire, a manufacturer of high performance on- and off-road tires, has announced a two-year marketing partnership with K1 Speed, the popular indoor kart racing experience.
Through the new cross-promotional effort, both Falken and K1 Speed will be featured at specific events and through mutual social media outlets.
“We feel Falken has a very similar fan base that complements K1 Speed’s brand,” stated Nick Fousekis, Falken Director of Motorsports Marketing and Events. “Our partnership will tie in with K1 Speed’s strong consumer awareness and customer loyalty, and we’ll have Falken Tire branding at all 14 locations nationwide through banner placement and tire/wheel displays in conjunction with our mutual partner, HRE Wheels.”
In addition, Team Falken drivers from both American Le Mans Series and Formula Drift will make special appearances at K1 Speed locations around the country.
“We are delighted to welcome the Falken Tire partnership,” said K1 Speed Marketing Specialist Andrew Palos. “From coast to coast, K1 Speed is the premier indoor kart racing company and Falken Tire has developed a strong leadership role in both motorsports and among consumers, so it's only fitting to unite with the best.”
“This promotional partnership is certainly a win-win for both brands,” added Fousekis. “Through our aggressive social media efforts and our team of talented drivers, Falken can help promote the excitement of karting at K1 Speed locations across the U.S., while at the same time boost our own brand recognition and awareness to an overlapping, yet unique K1 Speed customer base through promotions and special events at each facility.”