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Falken Blog

Falken’s Ties to Adventure and High-Performance Athletes Span the Globe

Though the sponsored athletes vary across the sports spectrum, one unifying thread is their commitment to excellence and high performance, gripping every moment of the journey as much as their victories.

The Falken brand has long been associated with a passion for motorsports, and the spirit of adventure on the road. Starting by becoming the Official Tire of Major League Baseball last year, we are continuing to reach a broader audience by extending our partnerships to athletes from around the globe. Though the sponsored athletes vary across the sports spectrum, one unifying thread is their commitment to excellence and high performance, gripping every moment of the journey as much as their victories.

Team Falken-sponsored race pilot Yoshihide Muroya proudly represented the brand during the Red Bull Air Race World Championships, where he claimed his first victory this past June. Muroya is the first Asian race pilot to not only compete in the series but to also reach the top spot. His ability to combine speed and precision to achieve the ultimate success in his sport makes him a natural fit for the Falken brand.

 

In addition to individual athletes, Falken recently became affiliated with the Australia National Rugby Union Team. Sumitomo Rubber Australia, a subsidiary of Sumitomo Rubber Industries (SRI), became the official sponsor of the beloved “Qantas Wallabies” earlier this year.

 

Extending the SRI sports partnerships into Europe, Falken is now linked with German Bundesliga Team FC Ingolstadt 04 through a platinum sponsorship agreement. This professional soccer team has already shown incredible drive and tenacity, winning promotion to the Bundesliga in 2015 for the first time in the club’s history.

The team at Falken looks forward to watching and supporting the individuals and teams as they continue to “Grip the Moment” and perform at the highest level for many years to come.